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How to use this guide
This guide holds all of your class materials in one file. It works on your phone, your tablet, and your computer — no internet needed after it downloads, and nothing you do here is tracked or sent anywhere.
- Tap a section name at the top to jump straight to it.
- Tap “See an example” anywhere to open a worked example.
- Check the boxes as you finish each action. The counter at the top keeps score while you work.
- Type your answers in the worksheet sections, and use the Calculator section to price your shirts.
What's inside
Day 1 — The Shirt Itself: Equipment · Vendors · My Tools · Pressing · Suppliers · Care + Packing.
Day 2 — The Business: Your Product · Calculator · Pricing · Shopify + Orders · Launch Plan · Templates.
Day 1
Equipment & Supply Checklist
My press is a Stahls' A2Z Swing Away Heat Press, 15" x 15" — I own two of them. There are much cheaper presses to start with as a beginner. You do NOT need to buy equipment before class.
Your press must do 3 things
- Get to temperature and hold it. Start at your DTF maker's recommendation (Ninja: 310°F, about 13 seconds), then test your press and adjust. My tested press runs 350°F for 10 seconds, a 10-second cool down before the peel, and a 6-second seal — find YOUR numbers by testing. Don't copy mine without testing.
- Time the press for you (digital time control).
- Give you even pressure — medium to medium-high. Two checks: closing the press should take a firm, two-handed effort, and a dollar bill tucked at each corner should resist being pulled out, evenly at all four corners.
The everyday kit — in my order, gloves are #1
What goes into every shirt
These are your Calculator costs: blank t-shirt · DTF transfer (11" wide for adult tees) · plastic shirt bag · poly mailer · insert card · tape / supplies. Packaging supplies come from Amazon in low quantities — affordable, and you order more as you sell more.
Day 1
Vendor & Sourcing Resources
Where I buy blanks
| Vendor | Why I use them |
|---|---|
| S&S | Locations all over the United States, and one near my warehouse — we do WILL CALL: order in the morning, pick up the same day after lunch. That speed is a real business advantage. Stained blanks are exchanged free — inspect every blank, return the marked ones, never press them. |
| T-shirt mills + other blank companies | There are a lot of companies around the country that sell blanks. Look at what's near YOU, and ask any supplier two things: how fast can I get shirts, and do you offer will call? |
| Ninja | Also sells blanks. |
| Amazon | I've bought some blanks here too. |
Brands — the brand follows YOUR audience
- Bella+Canvas is my #1. Softer, "buttery" feel. My audience is ladies who love a softer shirt, and most of what I sell is tees.
- Gildan is my other brand. Heavier weight, durable feel — a better fit for a mixed men-and-women audience that likes a heavyweight shirt.
- The cut follows the audience too: women's cut, baby doll (fitted) tees, classic cuts — buy the cut YOUR audience wants to wear.
- Volume rule: once a design and blank are proven, buying in volume makes every shirt cheaper. Test small first.
- Sizes: I stock adult Small–2X as my main range, with some 3X/4X. Large and Extra Large are the most popular sizes for a regular audience (unless your audience is kids or larger humans) — stock heavy in Large and Extra Large.
Where I buy transfers (DTFs)
- Ninja Transfers is my vendor — 100%, since early on. Full detail is in the Suppliers section, where Ninja is #1. Backups I know about: Jiffy and The Blanks Spot.
- Order 11" wide for adult tees (Ninja's size guide: adult Small–2XL = 11" or larger).
- Stock rule: a brand-new design starts at 5–10 transfers. Only proven sellers get ordered 30–50 at a time.
- Shipping: Ninja's shipping is FREE — in my experience it takes about 5–7 days. When I need transfers faster, I pay for next-day shipping and bake that cost into the price of the shirt (that's what the shipping line in your Calculator is for).
Packaging + insert cards
Keep it simple: clear plastic shirt bags · poly mailers · insert cards. That's the whole package — buy them on Amazon in low quantities. Print insert cards at Vistaprint · Canva (postcards, and booklets too) · 48 Hour Print. Your insert card is a funnel, not decoration — it's your thank you, your care instructions, and the door back to your store.
Day 1
Shop My Tools
Every tool from class, in one place — the exact things I use in my warehouse, with links to get your own. You do NOT need to buy equipment before class.
The Press
| # | Tool | What it's for | |
|---|---|---|---|
| 1 | Stahls' A2Z Swing Away Heat Press, 15" × 15" | The press I demo in class — I own two of them. | Shop |
| 2 | Beginner press — Option 1 | A cheaper press to start with as a beginner. | Shop |
| 3 | Beginner press — Option 2 | A second cheaper press to start with as a beginner. | Shop |
Press Kit
| # | Tool | What it's for | |
|---|---|---|---|
| 4 | Heat-resistant gloves | My #1 — the first thing on my list, every press. | |
| 5 | Heat-resistant tape + dispenser | Tape the transfer down so it doesn't move. | Shop |
| 6 | Lint roller | Every blank, every time, before you press. | Shop |
| 7 | Scissors | Keep them at the press for trimming. | Shop |
| 8 | Alignment tool / T-shirt ruler set | Centered, straight, same placement on every shirt. | Shop |
| 9 | Teflon sheets | Protective cover sheet while pressing. | Shop |
| 10 | Cooling block | Let the shirt cool before you peel — never peel it hot. | Shop |
| 11 | Parchment / guard sheets | Cover for the final seal press. |
Packaging + Shipping
| # | Tool | What it's for | |
|---|---|---|---|
| 12 | Clear plastic shirt bags | Every folded shirt goes in a clear bag first. | Shop |
| 13 | Poly mailers | What your packaged shirt ships in. | Shop |
| 14 | Postal / kitchen scale | Weigh your shirt IN its bag and mailer, so your Shopify shipping is right. | Shop |
Also From Class
| # | Tool | What it's for | |
|---|---|---|---|
| 15 | Ready-made care cards | Buy them ready-made — or buy on Etsy, or create your own in Canva. | Shop |
| 16 | T-shirt size stickers | Mark the size on every packaged shirt. | Shop |
| 17 | Blank black t-shirts | Blanks from Amazon — my main blank source is still S&S will call. | Shop |
| 18 | Blank white t-shirts | Blanks from Amazon — inspect every white blank before pressing. | Shop |
Nice to Have
| # | Tool | What it's for | |
|---|---|---|---|
| 19 | Shirt folding board | Fold every shirt the same neat way, every time. | Shop |
| 20 | Infrared thermometer | Check that your press really holds its temperature — test, don't guess. | Shop |
| 21 | Shipping label printer | Print your shipping labels at home. | Shop |
| 22 | Teflon pressing pillow | For thick seams and uneven spots while pressing. | Shop |
Disclosure: As an Amazon Associate, I earn from qualifying purchases. These are tools I use and teach with in this class — buying through these links costs you nothing extra.
Day 1
Ninja Pressing Card
Keep this at your press. These are Ninja Transfers' own pressing instructions for their transfers. Ninja is the transfer company I use, so their numbers are your starting point.
Ninja's numbers
- Temperature: 310°F (their working range is 300–320°F — higher end for durable fabrics like 100% cotton and polyester; closer to 300°F for blends, nylon, and delicate fabrics)
- Time: about 13 seconds for the first press (their range: 12–15 seconds)
- Pressure: medium to medium-high
- Peel: wait a few seconds after pressing, then peel from a corner
- Final press: about 15 seconds, design covered by parchment paper or a guard sheet — it improves durability and softness and reduces shine
- Test first: press one piece and check it before you run a whole batch
The steps
- Position your design on the shirt. Don't press over big wrinkles. Use an alignment ruler to place it straight and centered — and take the ruler off before you press.
- Press at 310°F, medium-high pressure, about 13 seconds, with a guard sheet protecting the shirt. More heat and time won't hurt the transfer, but they can scorch your shirt — if a shirt scorches, reduce pressure first, then reduce heat by 10–15°F.
- Wait a few seconds, then peel from a corner. If part of the design isn't sticking, STOP. Lay the film back down and press again with more pressure and a few more seconds — or raise the heat in 15°F steps until it takes. Pressing again does not damage the transfer.
- Final press, about 15 seconds, covered. Your shirt is ready.
Transfer sizes
Ninja's size guide: adult shirts Small through 2XL → transfers 11" wide or larger; 3XL–5XL → 12" x 14" or larger. My house rule matches it: I order 11" wide for adult tees.
Washing (Ninja's guidance)
- Wait at least 24 hours after pressing before the first wash — the adhesive needs time to fully set.
- Wash inside out, cold water, gentle cycle, mild detergent, no bleach.
- Hang dry is best; Ninja says a dryer on the lowest heat is acceptable.
- My standard for my customers is stricter — use mine: inside out, cold, delicate, drip dry — do not put it in the dryer, cool iron inside out. It's in the Care + Packing section.
See an example — how I press in my warehouse
The rule: always start with your transfer maker's recommendation — the numbers above — then TEST your press and adjust.
I tested mine, and my press needed a little adjustment. My tested numbers: press 350°F for 10 seconds · cool down 10 seconds before I peel · seal with a final press of 6 seconds.
Two more of my house steps: I pre-press every shirt first to get the moisture out (Ninja says it's optional — I do it anyway), and I peel slowly, watching small, detailed parts of the design to make sure they stuck.
Your press is not my press. Start with Ninja's numbers, test a shirt, adjust, and write YOUR numbers down.
Full instructions from Ninja: ninjatransfers.com (FAQ + pressing guide).
Day 1
Top 10 DTF Transfer Suppliers
Ninja Transfers is #1 because it's the company I use myself — 100%, since early on. The other companies are options for you to know about; I have not personally ordered transfers from them. Prices and details can change, so always check a company's own website before you order.
Watch the name: The Blanks Spot (with an s in "Blanks") sells DTF transfers and is #3 on this list. A different shop called The Blank Spot (no s) sells sublimation blanks — that's not the same company.
| # | Supplier | Sells | Minimum order |
|---|---|---|---|
| 1 | Ninja Transfers ⭐ My vendor | Gang sheets + by size | No minimums |
| 2 | Jiffy Transfers (Jiffy.com) | Gang sheets + by size | No order minimums |
| 3 | The Blanks Spot | Custom single sheets, gang sheets, pre-made designs | Check their site |
| 4 | Supacolor — SupaDTF | Single transfers (also sheets/rolls) | No minimum — even one |
| 5 | Transfer Express — UltraColor Max™ | Both | No minimum quantities |
| 6 | FM Expressions | Both | No minimums on many custom transfers (some programs may have them) |
| 7 | 613 Originals | Both | None |
| 8 | DTF Center | Both (+ pre-made ready-to-press) | No minimum order, no setup fees |
| 9 | BeeDTF | Both (gang builder, upload, by size) | No minimums |
| 10 | Teddy Transfers | Both (gang sheets by the inch + by size) | No minimums, no setup fees |
1. Ninja Transfers ⭐ — the one I use
Website: ninjatransfers.com · Sells: custom DTF gang sheets and transfers by size; also sells blanks.
From their site: "No Minimums, Setup or Art Fees." Gang sheets are all 22" wide; sizes/prices ran from 22"×12" (1 ft) at $16.99 up to 22"×360" (30 ft) at $179.99, "as low as $0.02/sq in." US-based, Philadelphia, PA.
My experience: I use Ninja 100% — we have not purchased from anybody else since early on. I order transfers at 11 inches wide (I sell adult tees, mainly Small–2X, some 3X/4X). Ninja's shipping is free and takes about 5–7 days in my experience; when I need transfers faster, I pay for next-day shipping and bake that cost into the price of my shirts.
Why it's #1: It's the only vendor on this list I can vouch for from my own production. Start here.
2. Jiffy Transfers (Jiffy.com)
Website: jiffy.com · Sells: gang sheets + transfers by size.
From their site: gang sheets are 22" wide, priced from $25.00 (22"×24") to $123.00 (22"×240"). "Same day shipping" and "Delivered as soon as tomorrow, including Saturdays." Jiffy Transfers orders ship separate: under $29 ships for $11.95; FREE shipping at $29. No order minimums.
Note: I named Jiffy as a backup that is "also out there." I have not ordered DTFs from them.
3. The Blanks Spot
Website: theblanksspot.com · Sells: custom DTF single sheets, custom DTF gang sheets, and pre-made ready-to-press DTF designs, alongside sublimation and screen-print transfers.
From their site: their custom DTF collection lists "Custom DTF Wholesale Transfers (SINGLE SHEETS)" starting from $79.99 — a wholesale-priced custom route, different from the no-minimum vendors above. Check their site for current minimums and turnaround times.
I named this company as a place that sells DTFs — and their site confirms it. I haven't ordered DTFs from them.
4. Supacolor — SupaDTF
Sells: single DTF transfers (they arrive cut, ready to press); also sheets or a roll through its SupaDTF Supagang option.
From their site: Minimum: none — "No minimum orders… you can even order just one!" SupaDTF is printed only at Supacolor's Los Angeles facility, and pickup is available to LA-based customers only. Check their site for current turnaround details.
Their pressing instructions (from their page): 280°F–320°F, 12–15 seconds, hot peel.
5. Transfer Express — UltraColor Max™
Website: transferexpress.com/ultracolor-max · Sells: individual transfers and gang sheets.
From their site: individual images priced at $0.06 per sq in; gang sheets "as low as $0.04 per square inch" with quantity price breaks. "No minimum quantities." Largest sizes: 22"×22" individual, 24"×22" gang sheet. "Ships same day when ordered by 8 am ET!"
6. FM Expressions
Website: fmexpressions.com · Sells: pre-cut single-image transfers (4"×4", 6"×6", 8"×8", 11"×11", 11"×14") and gang sheets (22"×12" up to 22"×96"). Setup fee: FREE.
From their site: "DTF transfers ship same day on qualifying orders of 300 pieces or less placed by 12PM EST." On minimums, its FAQ says: "We offer no minimums on many custom transfers… Some specific programs or options may have minimums depending on the product you choose." Production is at its Virginia facility.
7. 613 Originals
Website: dtf.613originals.com · Sells: custom single designs and gang sheets (plus pre-made gang sheets). Gang sheet sizes on their page included 22"×12" ($12.99), 22"×24" ($24.99), 22"×48" ($46.99), 22"×60" ($52.99), 22"×120" ($98.99).
From their site: Minimum: none — their FAQ answers "Do you have minimums? No."
8–10. DTF Center · BeeDTF · Teddy Transfers
8. DTF Center — sells both gang sheets and by-size transfers, plus pre-made ready-to-press designs. No minimum order, no setup fees.
9. BeeDTF — sells both, with a gang builder, upload, and by-size options. No minimums.
10. Teddy Transfers — sells both, gang sheets by the inch and by size. No minimums, no setup fees.
Check each company's own website for current prices, sizes, and turnaround before you order.
Day 2 · Worksheet
Product-Planning Worksheet
My proof — these are all Travel Divas best sellers, and none of them were logo shirts: Airplane Mode · Bougie · airport codes · Melanated Educated Traveler · Melanin and Passport. The Travel Divas logo tee was NOT my first shirt.
Your turn — fill in all three
Listen check — your audience is already telling you
Write 3 sayings, inside jokes, or favorite things your travelers, group members, or clients say all the time:
Where this design comes from
Reminder: your typed answers are not saved — print this page before closing it if you want to keep them.
Day 1
Customer Care Card + Packaging
Your care card — print this wording on your insert card and your listing (my house standard)
How to care for your shirt • Turn inside out to wash • Wash cold, delicate cycle • Drip dry — do not put in the dryer (your design lasts longer, and your shirt keeps its shape) • To press after washing: inside out, cool iron only • Wait at least 24 hours after your shirt is pressed before its first wash
My standard is stricter than the supplier minimum (Ninja says hang dry is recommended and a lowest-heat dryer is acceptable). Ship the stricter standard — it's why shirts last.
Where to get care cards — 3 options
- Buy them ready-made on Amazon
- Buy them on Etsy
- Create your own in Canva — your words, your branding, the care wording above
Folding
Fold every shirt the same neat way, every time — a shirt that arrives folded like somebody cared is the first quality impression your customer touches.
Packaging standard — the whole package, 3 things
- Shirt folded neat, in a clear plastic bag
- One insert card in the bag — thank you, the care card above, and one line asking for a review / photo ("tag us wearing it")
- Sealed in a poly mailer
Supplies by quantity: low quantities — Amazon (affordable, as you go); larger quantities — a company like Uline; customized poly bags / packaging — companies that customize packaging with your branding. Start low, earn volume, customize later. Print inserts at Vistaprint, Canva, or 48 Hour Print.
Quality gate — before it ships
Day 2 · Tool
My T-Shirt Calculator
Only type in the yellow boxes. The green boxes do the math for you, right here on the page. Example numbers are already typed in — just type yours over them. (Your spreadsheet version still works the same way — this one is built into your guide.)
Step 1 — What does ONE shirt cost me?
Ninja's shipping is FREE — that is why this says $0. If you ever pay extra to get transfers faster, split it up: the shipping you paid ÷ how many transfers came in the box. Example: $15 shipping ÷ 10 transfers = $1.50 each.
If you don't know your fees yet, leave this at $0.
Step 2 — Pay yourself for your time. Do NOT skip this.
Time yourself once, from pressing to bagged.
At least what you would pay somebody else to do it. NEVER $0 — your time is not free.
The math: 9 minutes of one hour is 9 ÷ 60 — at $20 an hour, that is $3.00 for one shirt.
This is your magic number. Every price below comes from this one number.
Step 3 — Pick your price. Just times your cost!
Step 4 — Discount checker (always start from your 3x price)
See? Even at half of your 3x price, you still keep money on every shirt. That is why 3x is the sweet spot.
Step 5 — Selling a bunch of shirts (a whole run)
Step 6 — Shipping (the customer pays it, but YOU have to set the price)
Weigh one shirt IN its bag and mailer. Preorders: standard shipping only, NEVER next-day.
The words, in plain English: Blank — the plain t-shirt before anything is on it. DTF transfer — your design, already printed on film, ready for you to press. Insert card — the little card that goes in the bag with the shirt. 2x / 3x — just your cost times that number. Cost $13 → 3x price is $39. Sweet spot — the 3x price. That is where we price.
Day 2
Pricing Ladder — Quick Reference
Price = your TOTAL raw cost × your stage. Raw cost = blank + DTF + DTF shipping share (Ninja shipping is FREE — $0 unless you pay extra for fast shipping) + bag + mailer + insert + tape/supplies + selling fees + LABOR.
| Stage | Price | Rule |
|---|---|---|
| 2x — Intro | Double your cost | NO DISCOUNTS. None. No 15% off, no 20% off, no promos. Sell it at 2x. |
| 3x — THE SWEET SPOT ⭐ | Triple your cost | This is where Travel Divas prices. Now you can play with different discount models — probably never go over 35% off. Wholesale at half of your 3x price still keeps money on every shirt. |
See an example — the $13 shirt
Raw cost $13.00 → 2x $26 · 3x $39 (keep $26 a shirt) · 35% off the 3x price = $25.35 (still keep $12.35) · wholesale at half of 3x = $19.50 (still keep $6.50).
Run your own numbers in the Calculator section above.
Day 2
Shopify Checklist + Preorder & Fulfillment Guide
Part A — Shopify: one product, done right
Why Shopify: I love its built-in payments (Shopify Payments). It also connects to other payment platforms if you want them. Start on a free trial.
Listing photos — both, in this order: press a real shirt → lay flat → phone photo → take that photo to AI: "I need a Shopify mockup of this shirt, and two to three lifestyle images." Real photo goes FIRST. AI images follow. Proofread every AI image letter by letter — AI garbles text, colors, placement. What the listing shows must be exactly what ships.
Part B — Preorders: collect first, buy second
"The easiest preorders you can ever do" — DTFs in ~5 days free (or next-day paid); blanks at your door in ~5 days.
See an example — a preorder timeline
My example: sale starts Dec 1 → ships Dec 15. That's the ~14–15 day window: collect the money first, then buy your blanks and transfers with it, press, and ship by the date you promised.
Shipping must-knows:
- Weigh the shirt WITH packaging (oz) and put that weight in Shopify.
- Know what it costs to mail that weight — connect a shipping service in Shopify and see the real price; charge from that number (the Calculator does the difference math).
- Customer pays shipping — but YOU set what shipping costs them.
- Standard shipping ONLY. NEVER next-day on a preorder.
Part C — Fulfillment + communication
My warehouse system (I have a team): we pull overnight + leftover orders every morning → everything ships by 3 PM, same day or next day. That speed is what customers praise in our reviews.
If you're working solo: set a 2–3 day processing expectation in Shopify, and beat it. Under-promise, over-deliver.
Recovery when something's missing (worst case 3–4 days): blanks from a local supplier picked up by lunch; a transfer ordered and in hand the next day at noon — that's the next-day shipping you baked into your price.
Customer communication = Shopify automations, nothing extra to build: receipt → shipped → out for delivery → delivered.
Day 2 · Worksheet
First-Launch Planning Worksheet
Fill this in at the close of Day 2. You leave with a launch date.
My four sentences
My launch sequence — my order. Do not rearrange it.
Before launch day — quick gate
Reminder: your typed answers are not saved — print this page before closing it if you want to keep them.
Day 2
Marketing Templates — Posts, Emails + Go-Live Script
Every template is fill-in-the-blank. Anything in [BRACKETS] is yours to replace: [SHIRT WORDS] the saying on your shirt · [WHO IT'S FOR] your customer in plain words · [PRICE] your price from the Calculator · [SIZES] the sizes you stock · [ORDER LINK] your Shopify product link · [SHIP DATE] your preorder ship date · [LIVE DAY / TIME] when your live starts.
Design rule that still applies: your first shirt is NOT your logo shirt, and only sell designs you have the right to sell — your own, AI-made, or licensed (read the license's quantity cap). Tap "Copy" on any template to copy it, then paste it where you post.
Part A — Social posts + captions (in launch order)
A1. The Tease — 1–2 days BEFORE your shirt exists
Photo: your hands holding a blank shirt, or your press, or a stack of transfers. Don't show the design yet.
Something is coming. 👀 I've been working on shirts made for [WHO IT'S FOR] — and the very first one is almost ready. You have never seen this one in my store before. If you know, you KNOW. Turn your notifications on. I go live on [LIVE DAY] at [TIME] to show you first. — [YOUR NAME / STORE NAME]
A2. Pressing Day — post WHILE you press your first shirt
Photos: 2–4 phone photos — the transfer laid out, the press closing, the peel, the finished shirt in your hands.
Pressing my very first shirt today. 🖨️➡️👕 Real shirt. Real transfer. Pressed by me. "[SHIRT WORDS]" — for [WHO IT'S FOR]. This is the start of my t-shirt business, and you're watching shirt number one. It goes on sale [DAY]. Link drops in my live — [LIVE DAY], [TIME]. #FirstShirt #NewDesign
A3. The Announcement — the day the shirt goes on sale
Photo FIRST: the real pressed shirt, flat-lay phone photo. AI mockups and lifestyle photos come after it — real shirt always leads.
IT'S HERE. ✨ "[SHIRT WORDS]" is officially on sale. Made for [WHO IT'S FOR]. You can wear it [PLACE 1], [PLACE 2], or [PLACE 3] — and it feels soft, not stiff. (Tell them how it FEELS in your own words.) Sizes: [SIZES] · Price: $[PRICE] Order here: [ORDER LINK] Every shirt is pressed when you order it. [For preorder: Orders close [DATE]. Your shirt ships by [SHIP DATE] — standard shipping.] Tag a friend who NEEDS this one. 👇
A4. Go-Live Announcement — 1–2 hours before your live
I'm going LIVE today at [TIME]. 🎥 I'm showing you the new "[SHIRT WORDS]" shirt up close — how it fits, how it feels, and how to order yours. Plus: I'm announcing my brand-new t-shirt business, live, for the first time. Be there: [PAGE/PROFILE where the live happens]. Set a reminder NOW.
A5. Repetition — Wear It Everywhere
Where would YOU wear "[SHIRT WORDS]"? Me: [PLACE 1] ✈️ · [PLACE 2] · [PLACE 3]. It's on sale now — sizes [SIZES], $[PRICE]. [ORDER LINK] Orders close [DATE]. Don't sleep on your size — [MOST POPULAR SIZES: Large & Extra Large] go first.
A6. Repetition — The Feel + Fit
Real talk about this shirt: it's [soft / buttery / heavier / durable — YOUR blank's words]. I'm wearing a size [SIZE] in this photo so you can see the fit. Care is easy: wash it inside out, cold, delicate — and drip dry (don't put it in the dryer) so it lasts. "[SHIRT WORDS]" · [SIZES] · $[PRICE] · [ORDER LINK]
A7. Last Call
⏰ LAST CALL. Orders for "[SHIRT WORDS]" close TONIGHT at [TIME] / on [DATE]. After that, this round is DONE — [I press the next batch / the preorder window closes]. Ships by [SHIP DATE]. Sizes [SIZES]. $[PRICE]. Get yours here before the window closes: [ORDER LINK]
Part B — Launch emails
Beginner rule: short beats fancy. One shirt, one email, one link. Put your store link in your email signature from now on — every email, forever.
B1. Launch Announcement Email
Pick ONE subject line: "It's here: '[SHIRT WORDS]' 👕" · "I pressed my first shirt — and it's for YOU" · "New shirt drop: made for [WHO IT'S FOR]"
Hi [FIRST NAME], I did it. I pressed my very first shirt — and I made it for you. "[SHIRT WORDS]" is for [WHO IT'S FOR]. Wear it [PLACE 1], [PLACE 2], or [PLACE 3]. It feels [soft/buttery/your word] and it's pressed by hand, by me, when you order. Sizes [SIZES] · $[PRICE] Order yours here: [ORDER LINK] [Preorder version: This is a preorder. Orders close [DATE], and your shirt ships by [SHIP DATE] — standard shipping.] This is the first shirt of my brand-new t-shirt business. Thank you for being here at the beginning. — [YOUR NAME] P.S. Large and Extra Large go first. If that's your size, don't wait.
B2. The Reminder Email — send 2–3 days later (repetition!)
Subject: Still thinking about "[SHIRT WORDS]"?
Hi [FIRST NAME], Quick reminder: "[SHIRT WORDS]" is on sale until [DATE]. Since my last email, [NUMBER] shirts have been ordered — and [MOST POPULAR SIZES] are moving fastest. Here's the shirt one more time: [ORDER LINK] Sizes [SIZES] · $[PRICE] · Ships by [SHIP DATE] — [YOUR NAME] P.S. I showed this shirt live — watch the replay here if you missed it: [LIVE REPLAY LINK]
B3. Last Call Email — send the final day
Subject: ⏰ Tonight: "[SHIRT WORDS]" closes
Hi [FIRST NAME], Tonight at [TIME], orders close for "[SHIRT WORDS]". After tonight: [the price goes to regular / the preorder window closes / this design goes in the vault — pick the TRUE one]. Last chance: [ORDER LINK] [SIZES] · $[PRICE] · Ships by [SHIP DATE] Thank you for supporting a brand-new t-shirt business — mine. ❤️ — [YOUR NAME]
Part C — Go-Live Script
This follows the exact order from class: show the new release, talk about where you can wear it, talk about how comfortable it feels, announce your new t-shirt business. Aim for 15–25 minutes. Say the price and the link out loud at least 3 times — repetition works live too.
The full go-live script, minute by minute
[0:00 — The Hook. Hold the shirt up to the camera from the first second.]
"Hey hey! Come on in and say hi in the comments so I know you're here. I have something NEW to show you today — something nobody has seen in my store before. Give me a ❤️ when you can see and hear me good."
[1:00 — Announce the business FIRST, plain and proud.]
"Announcement: I started a t-shirt business. This is real — I learned how to press these shirts myself, and today I'm showing you the very first one."
[2:00 — The Reveal. Hold it close to the camera, turn it, let them read it.]
"Here it is. Read it with me: '[SHIRT WORDS].' I made this shirt for [WHO IT'S FOR]. If that's you, drop a 🔥 in the comments."
[4:00 — Where you can wear it.]
"Picture yourself in this at [PLACE 1]. At [PLACE 2]. Getting on the plane to [PLACE 3]. This is an everywhere shirt for [WHO IT'S FOR]."
[6:00 — The feel + fit. Touch the shirt. Put it on or hold it against you.]
"Let me tell you how it feels, because photos can't do this part. It's [soft / buttery / a good heavier weight — your blank's words]. I'm a size [YOUR SIZE] and this is the [SIZE] on me. We carry [SIZES]."
[8:00 — Show the work. Replay your pressing clip, or press one live if you're set up.]
"And watch this — this is ME pressing this exact shirt. Blank shirt, transfer, press, peel. Every shirt is made when you order it. This is not sitting in a warehouse — I make yours for you."
[10:00 — Price + how to order. Slow down. Say it clearly, then say it again.]
"Here's how you get yours. The shirt is $[PRICE]. Sizes [SIZES]. The link is [in my bio / pinned in the comments / on your screen] — tap it, pick your size, check out. [Preorder: Orders close [DATE] and your shirt ships by [SHIP DATE], standard shipping.] I'm going to pin the link again right now."
[12:00 — Objection answers, before they ask.]
"Questions I know you're thinking: 'When will it ship?' — [SHIP DATE / your ship timing]. 'How do I wash it?' — inside out, cold water, delicate, and drip dry — don't put it in the dryer, that's how it lasts. 'What if my size sells out?' — [MOST POPULAR SIZES: Large and Extra Large] go first, so order yours while it's here."
[15:00 — Social proof + urgency, only what's TRUE.]
"[NUMBER] of you have already ordered — thank you! Orders close [DATE/TIME]. After that this round is done."
[17:00 — The close. Repeat the link one last time.]
"Last call on this live: '[SHIRT WORDS],' $[PRICE], sizes [SIZES], link is pinned. Thank you for being here for shirt number one of my t-shirt business. This is just the beginning — the next design is already in my head. Say bye in the comments, go order your shirt, and tag me when yours arrives!"
After the live (do these the same day): pin the replay · post your pressing photos (Template A5) · send Email B2 in 2–3 days · put the shirt on your homepage + profiles · store link stays in your email signature and bio from now on.
Your Progress
Action Checklist — Your Score
Every checkbox in this guide counts here. Check things off in each section as you do them — your score updates itself.
0 of 0 done
Printing expands every example and template, hides the menus, and lays everything out clean on paper.